Datacard Category: Apparel
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Tennis Enthusiasts
Marigold’s Tennis Enthusiasts file is a direct marketing audience composed of consumers who demonstrate a strong interest in tennis through their purchasing behavior, lifestyle indicators, and engagement with tennis-related products and activities. Built from comprehensive multi-source transactional, compiled, and behavioral data, this file identifies individuals who are likely to purchase tennis items such as tennis…
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Sports Enthusiasts
Marigold’s Sports Enthusiasts file delivers a passionate and highly engaged audience of consumers who actively follow, watch, and participate in a wide range of sports. Built from comprehensive multi-source behavioral, transactional, and lifestyle data, this file identifies individuals with a strong interest in professional and collegiate sports, fitness activities, sporting events, and related media consumption.…
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Senior Mail Order Buyers
Marigold’s Senior Mail Order Buyers file delivers a proven, purchase-driven audience of older consumers who actively engage in mail order and direct-to-consumer shopping. Built from comprehensive multi-source transactional and behavioral data, this file identifies seniors with a strong history of purchasing products through catalogs, direct mail, and online ordering channels. These individuals demonstrate consistent buying…
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Running and Cycling Enthusiasts
Marigold’s Running and Cycling Enthusiasts file delivers a highly active and health-focused audience of consumers who regularly participate in running, biking, and endurance fitness activities. Built from multi-source behavioral, transactional, and lifestyle data, this file identifies individuals who invest in athletic apparel, footwear, equipment, fitness technology, nutrition, and event participation such as races and cycling…
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Newly Engaged Brides-To-Be
The Marigold Newly Engaged Brides-To-Be file provides an ideal demographic for targeting women identified as newly engaged and actively entering the wedding planning phase (one of the most dynamic and high-spending life stages). These consumers are in-market for a wide range of products and services, from bridal apparel and jewelry to venues, travel, home furnishings,…
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New Parents
Marigold’s New Parents file is a targeted direct marketing file composed of consumers who have recently welcomed a child into their household. Built from comprehensive multi-source compiled, transactional, and behavioral data, this file identifies new mothers and fathers at a pivotal lifestage, when they are actively purchasing products and services such as baby care items,…
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Mail Order Buyer of Upscale Products
Marigold’s Mail Order Buyer of Upscale Products file is a premium direct marketing audience composed of consumers who actively purchase high-end and luxury goods through mail order and direct-to-consumer channels. Built from comprehensive multi-source transactional, compiled, and behavioral data, this file identifies individuals with a strong affinity for upscale products such as designer apparel, fine…
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Mail Order Buyers of Male Apparel
Marigold’s Mail Order Buyers of Male Apparel file is a targeted direct marketing audience composed of consumers who actively purchase men’s clothing through catalog or direct-to-consumer channels. Built from comprehensive multi-source transactional, compiled, and behavioral data, this file identifies individuals with a strong affinity for products such as casual wear, business attire, activewear, outerwear, and…
