Datacard Category: Healthcare
-
Senior Mail Order Buyers
Marigold’s Senior Mail Order Buyers file delivers a proven, purchase-driven audience of older consumers who actively engage in mail order and direct-to-consumer shopping. Built from comprehensive multi-source transactional and behavioral data, this file identifies seniors with a strong history of purchasing products through catalogs, direct mail, and online ordering channels. These individuals demonstrate consistent buying…
-
Senior Magazine Subscribers
Marigold’s Senior Magazine Subscribers file delivers a highly engaged and media-responsive audience of older consumers who actively subscribe to and read a wide range of digital and print publications. Built from robust multi-source data, this file identifies seniors with strong interests spanning lifestyle, health, finance, travel, hobbies, and current events. These individuals demonstrate consistent reading…
-
Senior Insurance Quote Requestors
Marigold’s Senior Insurance Quote Requestors file delivers a high-intent and highly responsive audience of older consumers who have recently expressed an interest in obtaining insurance quotes. Built from multi-source behavioral and transactional data, this file identifies seniors actively researching and comparing insurance options across categories such as health, life, auto, and supplemental coverage. These individuals…
-
Running and Cycling Enthusiasts
Marigold’s Running and Cycling Enthusiasts file delivers a highly active and health-focused audience of consumers who regularly participate in running, biking, and endurance fitness activities. Built from multi-source behavioral, transactional, and lifestyle data, this file identifies individuals who invest in athletic apparel, footwear, equipment, fitness technology, nutrition, and event participation such as races and cycling…
-
Retirees
Marigold’s Retirees file delivers a stable and highly engaged audience of consumers who have transitioned out of the workforce and are enjoying their retirement years. Built from comprehensive multi-source data, this file identifies individuals with established lifestyles, consistent income streams such as pension and investments, and strong discretionary spending patterns across categories including healthcare, travel,…
-
Pet Owners
Marigold’s Pet Owners file delivers a highly engaged and emotionally driven audience of consumers who own and care for pets across a variety of species, including dogs, cats, birds, and other companion animals. Built from comprehensive multi-source data, this file captures pet owners who consistently invest in products and services such as pet food, grooming,…
-
People with Ailments
Marigold’s People with Ailments file delivers a highly targeted audience of consumers identified through comprehensive multi-sourced health-related indicators, behavioral data, and self-reported information. This file enables marketers to reach individuals managing a wide range of health concerns, including chronic conditions, recurring ailments, and general wellness needs. These consumers often demonstrate strong engagement with healthcare content,…
-
New Parents
Marigold’s New Parents file is a targeted direct marketing file composed of consumers who have recently welcomed a child into their household. Built from comprehensive multi-source compiled, transactional, and behavioral data, this file identifies new mothers and fathers at a pivotal lifestage, when they are actively purchasing products and services such as baby care items,…
